Jan 6th, 2025

Thank you for your time and interest in the growth of Indigo and Whales. I'm currently the sole member, growing my lunch bag business outside of Etsy and Amazon stores.

In the last 30 days, I experienced a modest Christmas shopping season. Meanwhile, I've been investing more time in Pinterest and other social media platforms to build my own audience.

I can feel that this is going to be a long journey, and it reminds me of one of my favorite podcast shows, How I Built This. The show isn’t about how entrepreneurs succeed; it’s about how they go through failures and make a comeback.

I hope this blog will record the journey of Indigo and Whales—its failures, milestones, and maybe, one day, an overall comeback story.

Thank you again for your time.